Challenge:

How do you design an internal web portal intended for a group of completely un-savvy employees that have a very tech-savvy manager? On top of that, these employees are unmotivated to try anything new for sharing content amongst each other, when old methods (like sending an email) work.

Process:

Because our users are very serious corporate people, we set a goal to create a system that will be playful and fun, in order to engage and motivate them to use it.

Then, we created 2 systems that work entirely different from each other and presented the pros and cons of each to the client. One system was centralized, meaning that only a designated leader can feed the system with information. The other system is de-centralized, meaning that information is entered into the system by whoever is signed up to it.

Result:

The client chose to move forward with the centralized model. This means a few nominated curators were responsible for generating content, while the other co-workers passively receive information.

We created this system to work both on the web and mobile, so that Adidas employees can access it wherever they are.

  • Senior UX + Visual Designer; 2012